On-page SEO Tips – Beginners Guide for Site Optimization

On-page SEO tips

OK, we know why we’re here. Because you want to rank your website higher. And for a Pro – higher means first page, right? Well, if that be the case, we must start from the beginning.

Search engine optimization doesn’t mean just backlinks. It means good and unique content, well arranged site and proper site organization. By all these three, I mean on-page search engine optimization (or abbreviated – on-page SEO).

Yeah, that’s right! That’s where the SEO starts. And I will teach you how to do it the right way. Hearing rumors that Google pays less attention to on-page SEO these days? Time to stop hearing nonsense and crap stuff. We want to make sure that we are going to do it right. As a Pro do!

First, I want to recommend you one very useful thing. A content management system (CMS). And the best one.

What I want to say is: install WordPress on your site. The best CMS by far. The thing that makes WordPress #1 are its plugins. And it’s easy to install as well.

And the best plugin for on-page SEO is definitely the WordPress SEO plugin by Yoast. You can find it in the plugins WordPress search area as WordPress SEO.

Let’s start, shall we?

On-Page SEO

The Title Tag

The title tag is one of the two main tags that shows up on the Google search engine results, the other one being the meta description tag (we will take care about it later). And if you look closely, you will notice that the title tag appears as the title of your page in the browser, too.

Title tag placement in html file

<title>On-page SEO tips – Beginners guide for site optimization</title>

One thing is very important about the title. When it comes to search engine optimization, always try to find a way to place your focus keyword in it. And the best way is to place it is in the beginning.

That being said, the minimum length of your title should be 4 words. However, try not to exceed over 50 characters, Google’s maximum allowed per title.

It’s a good habit to include adjectives in your title. Some proper words mind include “best”, “free”, “good” or number which might include the year this post take place into. This will increase the number of search queries you compete for.


Get ready, we’ve hit the most important part. But before we continue, it is very important for me to tell you that Google use more than 200 signals to rate the quality of the website. Content is only one of them.

So. why does a good content is placed above all those signals? Because, actually, good content boosts some of them naturally. How? Just read.

Good content will make readers stay longer on your page and even might start exploring different things on your site as well. Produce a content so good, that readers might want to share it on social pages.

That being said, you just stimulated one of the Google’s most appreciated signal nowadays – the social signal. And boom, you have created one extra backlink out of thin air. Like a chain reaction!

There is another way to stimulate social signals. By using content social lockers. The best one is Social Locker by Onepress . There is also a free version you can install as a plugin through WordPress. But if you plan on building serious website with interesting content, you might consider their premium version.

Social signals

But, what tips to follow? Start with the idea that you want to create explanatory content. Your content needs a start, a goal and an end.

Find yourself from the readers site. Do you want to read this content? Sure not if it is boring or spammy.

Focus on the purpose and quality. Give it a meaning. Transform your ordinary keyword into something extraordinary.

Also, your content’s title shall be placed in h1 tags. Start creating a habit to use your focus keyword in h2 tag, preferably in the beginning.

Use image in your content. And use your keyword as image title. You can use optional keyword phrase as alt text on the images.

These are the ingredients for a good on-page SEO content. Something extra that you might want to stick it up with when writing your content:

  • Make short and easily readable sentences
  • Produce unique and helpful content
  • Content should contain at least 400 words
  • Your keyword density should be from 2% to 3%
  • Try to place your focus keyword in the first paragraph of the article

And always remember:
what is good content?

Meta Description

We have mentioned this one before. One of the two main tags that shows on Google results.

See meta description as your advertisement. Or maybe as a trailer for a movie you consider watching. And you want to make sure that the trailer is good before you watch the movie. Two sentences that will make users eager to check your content.

Always use your main keyword in your meta description at least once, especially in the beginning. Use at least 135 chars and no more than 155.

Meta description tag placement in html file

<title>On-page SEO tips – Beginners guide for site optimization</title>
<meta name=”description” content=”Good on-page SEO means good and unique content, well arranged site and proper site organization. Because search engine optimization starts here!”>

Meta description is limited to 156 chars!

Before I continue, know that meta description and meta tags (usually used for keywords) are different things. According to Google, they are no longer a on-page SEO factor. However, it’s a good habit to continue using them.

Meta tags placement in html file

<title>On-page SEO tips – Beginners guide for site optimization</title>
<meta name=”description” content=”Good on-page SEO means good and unique content, well arranged site and proper site organization. Because search engine optimization starts here!”>
<meta name=”keywords” content=”on-page seo, on-page seo basics, on-page seo guide”>

There are, however, more advanced meta tags and we will skip them in this basic on-page SEO tutorial.


Try to link your posts and pages between them. Known as internal linking, it helps Google bots to easily crawl your site. This way, search engines will scan your site organization more efficiently.

There is a WordPress plugin that actually does that for you, called Google XML sitemaps. It’s a good to have tool which you can only benefit from. Plus, search engines love it.

Good internal linking can reduce the bounce rate, a very important SEO metric (especially for Google). Bounce rate is a percentage for single-page user sessions. Opposite of the users who will click a link and continue exploring your site.

High bounce rate is a bad signal. To reduce the bounce rate, try to make your page interactive. Attract the user to click some of your links, pages or posts.

The normal percentage of bounce rate by different kinds of websites can vary. What is important is to keep it as low as you can. Maybe this scale can be helpful:
Normal Bounce rate percentage

Also, try to include some outbound links to related pages. It’s best to choose some relevant and authority sites. This way Google knows the topic of your content and posts ranking might benefit based on this specific topic.

Webmaster Tools

At last, but not least, register at Google Webmaster tools. It’s a great free service for webmasters that allows you finding internal errors, bugs, broken links and security collapses, submit a sitemap, set crawl rate and more.

Let’s Wrap It Up!

Here is what we have learned so far:

  • It’s always in handy if you use a good CMS like WordPress.
  • Content is KING!
  • Use the proper meta tags and try to use your keyword in headline tags.
  • Try to maintain keyword density from 2% to 3%.
  • There are many plugins in WordPress that help your on-page SEO.

Here are some useful plugins that will come in handy:

Don’t forget: It only starts here. Search engine optimization has bigger meaning nowadays. On-page SEO is only 1%.

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